When it comes to measuring digital marketing efforts bounce rate can be one of the more mysterious metrics. Now here is few way how to reduce high website bounce rate.
You need to pay attention to page Load time:
It creates an incredibly poor user experience when a user has to wait an excessive amount of time. So loading time should not be more than three seconds. If a visitor cannot see page immediately then the content on the page does not matter.
Site search should be easy for your website:
Still adding site search functionality is neglected by many websites. If user is searching for something and do not see instantly on the page then this tool is very helpful. Instead of leaving the page user can search it easily.
Navigation should be easy for website:
For visitors navigation should be easy and effortless. User needs a clear direction of where the content that they are looking for lives when user gets to a site. They will most likely bounce from site if this is not simplistic and clearly laid out in an intuitive navigation.
You must focus on great design:
If your website is intuitive then it builds trust with a user. A site that is hard to navigate then visitors will not spend a large amount of time on a site. By starting with a great design provide an easy user experience for a visitor that is not just aesthetically pleasing but is functional and easy to navigate.
You need to keep mobile on top of mind:
It is clear that mobile users have less patience then desktop users. To provide solid user experience to the user who is on mobile then your website should be responsive.
Keywords should be Relevant for website:
Keywords that are relevant foe a website you need to use those keywords only. If for a keyword a site is ranking high but then if there is no topic according to keyword then user will quickly bounce from the websites.
You need to limit broken links. You must focus on internal link strategy. Create 404 pages as it is helpful. You need to make sure that link is open in new tab. You should display credibility. And you must utilize Google analytic and other tools.
Audacious Systems Design 