To increase traffic on their websites many marketers use different online strategies. PPC is one of those techniques also known as pay per click.
To increase the number of visitors on their websites business owner use online marketing campaign such as PPC. PPC is a quick method to increase traffic on website as compared to SEO which takes days or even month.
Following are the few tips for PPC:
Always go for discounts not for prices
As per research customers are more attracted toward discount instead of plain prices. Discount molds customers mind that the prices have fallen, but the plains prices are not customer attractive. So to make your ads gainful need not to mention the price tag just add discount to it. There are some pros and cons in every marketing campaign.
Try to give something for free
As we know this free word is very eye catching word. As free is the only word which catches our eyes instantly. It is proved that word like discount, free, deal have higher CTR than those without these keywords. Free means it can be anything it doesn’t mean an expensive item or something like this. The main motive of this technique is to increase ads CTR.
Next is use of trademark
Due to quality and pricing not offered by small companies consumers are now getting brand conscious. You may increase your CTR by using this tactic.
Then you should optimize ads for mobile devices
In today’s era mobile technology is currently on boom and will continues to rise. And just because of this many smart marketers plan their marketing campaign targeted to smart phone users. For buying products online a large number of chunks of users are now using Android. So it is necessary that your PPC campaign should be optimized for your mobile audience.
See the review of competitor’s ads and websites.
Always change and optimize your ad.
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